In episode 108, Coffey talks with Thad Price about recruiting and retaining essential frontline workers. They discuss the definition of “essential workers”; the labor market factors affecting the demand for essential workers; the importance of flexibility in attracting and retaining frontline workers; why employers relying on essential workers need to understand who they are competing with for talent; the importance of introducing customers and culture to prospective employers; the similarities between sales strategies and recruiting strategies; the importance of transparency in job postings; the value of stay interviews and real connection to understand what is going on in the workplace; and employers’ changing focus from credentials to skills.

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Thad Price

Thad Price

Thad Price is CEO at Austin-based Talroo, the data-driven job and hiring event advertising platform that helps businesses reach the candidates they need to build their essential workforce. He provides leadership, strategy, and guidance to all departments. With more than 17 years of experience in online recruitment and the job search vertical, Thad is a recognized thought leader in the HR/TA space. He genuinely believes that there is no industry that plays a more integral role in the economy. Thad uses his cross-functional experience to turn client feedback into innovative products that help companies hire better. Under Thad’s leadership, Talroo continues its mission of disruption in the industry. Prior to joining Talroo, he was a VP of Business Development at


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