In episode 156, Coffey talks with Dee Maddox about the business impact of “putting people first.” They discuss the meaning of a “people-first” approach; balancing people-first practices with business objectives; common mistakes companies make in implementing people-first strategies; the consequences of neglecting people in favor of processes; the concepts of reboarding and retooling employees; and the importance of trust and open communication in organizations.

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Dee Maddox

Dee Maddox

DeAdrian “Dee” Maddox, the Chief Excellence Officer (CEO) of DMX Consulting, LLC, is a skilled human resource professional with over 20 years of experience. She is passionate about putting the ‘H.U.M.A.N.’ back into human resources to assist businesses in achieving their objectives. Dee is not only a consultant but also an accomplished trainer, sought-after public speaker, published author, and regular podcast guest. She has received recognition for her achievements, including being named one of the 2023 Your Hour, Her Power Women’s History Month Honorees, the 2022 Junior League of Collin County Volunteer of the Year, and graduating from Leadership Frisco Class XXIV in 2021. She is an active member of NSA North Texas and DallasHR. Dee holds a bachelor’s degree in Business from the University of Alabama at Birmingham and an MBA from George Washington University. Her personalized approach to her work is well-known, and her clients and colleagues describe her as a skilled and knowledgeable professional who always strives to understand each business’s unique needs and prioritize people over processes to enhance the employee experience. Originally from Birmingham, Alabama, Dee lives in Frisco, Texas, with her family. She enjoys serving the community, traveling, and watching old movies.


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