In episode 72, Coffey kicks off a year-end series of conversations on New Year’s resolutions for people leaders. This week, he talks with Richard Medcalf about making time for strategic thinking throughout 2023.

They discuss the difference between tactics and strategy; the challenges leaders face in setting aside time to think about strategy; Richard’s #1 key performance indicator for leaders; Richard’s simplified definition of strategy; the importance of “the project no one is asking for”; and how to address the four issues leaders face in making time for strategy: tactics, influence, mindset, and environment.

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Richard Medcalf

Richard Medcalf

Richard Medcalf describes himself as “what you get if you were to put a McKinsey consultant, a slightly unorthodox pastor and an entrepreneur into a blender”. He is the founder of Xquadrant and a trusted advisor to exceptional CEOs and entrepreneurs, and their leadership teams.

Information about his latest book, Making Time for Strategy, can be found at


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