In episode 75, Coffey talks with Tony Bridwell about understanding culture from a perspective of storytelling to create a positive place to work.

They discuss the most simple definition of culture; the do/get principal; how culture is constantly evolving; how organizational habit reflects culture; the importance of storytelling in defining and communicating culture; three questions to assess a company’s organizational culture; the correlation between expectations and accountability;  the importance of followership in leaders; cultural scalability and how leaders need be consistent in behavior at all levels of the organization; and the challenge of “corporate unforgiveness” in organizational culture.

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Tony Bridwell

Tony Bridwell

Tony Bridwell is the bestselling author of six books and a multi-award-winning Human Resource Executive, speaker, coach, and consultant. Currently, he is the Chief Talent Officer for The Encompass Group, a Workplace Transformation Consulting Company. Most recently, Tony was the Chief People Officer of Ryan, LLC.

Tony has been on a mission to develop people to their fullest potential as a frequent guest lecturer at leading universities and as a consultant and coach to multinational organizations in 44 countries.

In his spare time, he is navigating his Doctorate in Leadership. He also dedicates his time to serving on the board of directors for Southwest Transplant Alliance. Tony is a living organ donor and as such his work with Southwest Transplant holds a special meaning as its purpose is to save lives through organ and tissue donation and transplantation.

Married 31 years to his bride Dee, they have three grown children and call Dallas, Texas home with their two rescue dogs.


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