In episode 96, Coffey talks with Kerry-Ann Betton Stimpson about maximizing employee engagement through internal marketing. They discuss the role of the marketing function in an organization; the relationship between marketing and sales; the importance of proper onboarding for all employees to reinforce the company’s mission, vision, and purpose; the role of internal marketing to engage employees so that they deliver the brand promise; and strategies to motivate employees to become advocates for the company.

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Kerry-Ann Betton Stimpson

Kerry-Ann is a financial services marketer, currently leading the marketing function at Chief Marketing Officer (CMO) at JMMB (Financial) Group, which has operations across the Caribbean, with headquarters in Kingston, Jamaica, where she’s currently based. She’s believer in the need to implement creative, out-of-the-box marketing strategies, to drive deeper customer and employee engagement that create the win for brands. Kerry-Ann is also the producer and host of The Internal Marketing Podcast; a personal project where she supports the business leadership community by hosting discussions with various subject matter experts in internal marketing and employee advocacy. Specifically, her aim is to ‘flip the marketing conversation’ to focus on how companies can market internally (to their employees), with a view to ultimately engaging and empowering them to become advocates of the company brand. Kerry-Ann has an MBA in Marketing from the Robert H. Smith School of Business, University of Maryland, College Park, Maryland, U.S.A.