In episode 103, Coffey talks with Dr. Alise Cortez about revitalizing the workforce by managing through meaning. They discuss the current state of the American workforce; how the pandemic changed the expectations and motivations of employees; generational differences; what she means by “gusto” when discussing personal meaning; the long-term strategy of conscious capitalism; understanding what stakeholders care about; logotherapy’s potential in the workplace; ownership culture; the importance of purpose alignment; and practical considerations for leaders to implement change.

Good Morning, HR is brought to you by Imperative—premium background checks with fast and friendly service. For more information about our commitment to quality and excellent customer service, visit us at Please take a moment to rate and review Good Morning, HR on Apple Podcasts! This episode is pre-approved for .5 hour HR (General) recertification credit for HRCI-certified professionals and .5 professional development credit for SHRM-certified professionals. Slide down the page to claim your recertification credits!

Dr. Alise Cortez

Dr. Alise Cortez

Dr. Alise Cortez is the chief purpose officer at Alise Cortez and Associates, a management consulting firm specializing in the activation of meaning and purpose. She is also an inspirational speaker, social scientist, author, and host of the Working on Purpose radio show. She is the author of:
Purpose Ignited: How Inspiring Leaders Unleash Passion and Elevate Cause (2020)
Passionately Striving in “Why”: An Anthology of Women Who Persevere Mightily to Live Their Purpose
Coloring Life: How Loss Invites Us to Live More Vibrant Lives (2023)
The Great Revitalization: How Activating Meaning and Purpose Can Radically Enliven Your Business
(2023) Having developed her expertise within the human capital / organizational excellence industry over the last 25 years, she is focused on helping companies, leaders, and individuals across the globe to live with “gusto” and make the most of their one, precious life. Today Dr. Cortez is focused on enabling organizations to lead from purpose and create cultures that inspire impassioned performance, meaningful engagement and fulfillment, while encouraging a devoted stay within the organization. For individuals, Dr. Cortez facilitates an online global community and various retreats to enable people hungry for a more meaningful and purposeful life to create it for themselves.


Submit a Comment

Your email address will not be published. Required fields are marked *