Episode 209: Crafting Your Employer Brand from Job Posting to Exit Interview with Mallory Herrin

by | Jul 17, 2025 | Episodes | 0 comments

In episode 209, Coffey talks with Mallory Herrin about how experiences throughout the employment lifecycle affect employers’ brands. They discuss how recruiting has changed with shifting employee expectations across generations and labor market scarcity; the definition of employer brand; common recruiting mistakes that impact brand perception; the importance of organized onboarding; strategies for transparent career pathing and professional development; handling employee exits and layoffs to protect employer brand; measuring employer brand; the critical role of manager training; and the need for transparency about business circumstances and organizational changes to maintain trust.

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Mallory Herrin

Mallory Herrin

Mallory Herrin is an experienced human resources consultant and industry recognized thought leader, serving as HerrinHR’s CEO and Principal HR Consultant. She is a frequent speaker at HR conferences and the author of Intentional HR: A Revolution in Strategic Thinking. With 20 years of HR experience, she holds certifications from both HRCI and SHRM, and has been named one of the Top 5 Most Influential Women Leaders in HR and DallasHR’s HR Executive of the Year – Small Company.  

Contact

Mallory Herrin can be reached at https://www.herrinhr.com https://www.linkedin.com/in/malloryherrin      

 

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